Marine Products:Boating Market Launches Marketing Campaign

Marine Products:Boating Industry Launches Marketing Campaign

For the very first time in U.S. boating history, marine products producers will spend millions of dollars promoting the advantages of recreational boating and boat ownership.



The National Marine Manufacturers Association's "Grow Boating" project and $12 million marketing blitz consists of nationwide marketing buys, direct mail and other initiatives that the market hopes will get in touch with possible boaters whose leisure time is growing more fractionalized.



" Our goal is making the 2 finest days in a boater's life every Saturday and Sunday," said Thom Dammrich, president of the National Marine Manufacturers Association, during a discussion to industry leaders at the current Miami International Boat Show.



Yamaha, one of the largest aquatic item brand names in the world, consented to contribute hundreds of thousands of dollars in support of the project. Yamaha is positive that the cash invested will even more the strategies the business launched internally making boating more appealing for households.



" We at http://raritaneng.comhave been taken part in promoting boating as an excellent family activity for a variety of years now and we are gratified to see the entire boating industry joining us in this undertaking," stated Mark Speaks, president of Yamaha WaterCraft. "There is a lot of evidence suggesting that families that boat together are healthier, happier and more effective. Any moms and dad that has actually been boating with their family understands what a terrific way this is to restore the ties that bind the family together."



Yamaha WaterCraft Group is one of the few business in the boating industry taking pleasure in double-digit growth and is a major voice behind the industry's Grow Boating campaign. To fulfill the requirements of brand-new entrants to the boating lifestyle, Yamaha provides new, totally included household watercraft starting around $7,000.



According to federal studies taking a look at U.S. recreational trends, 65 million Americans reported that they go boating annually, and 28 million Americans reported that they ride personal watercraft. Raritan Engineering can be reached for more information on marine products.